News

News and commentary on the business world

We like to share what we’re up to and also when we find something that we think you’ll find useful too.

Keep an eye on this page for the latest recruitment insights, people news and, of course, an occasional reason to work with Six Degrees Recruitment.

Employer Branding & Social Media

Once an organisation has defined their employee value proposition and launched a new employer branding initiative internally the next step is to use social media to promote the message to the wider world. A smart social media strategy, extends the organisation’s presence online. Social media platforms enable the organisation to be more versatile and agile…

Test Your Employer Brand

The job market is volatile and candidates have high expectations, more choice and less competition as unemployment rates fall. Nearly 60 percent of candidates have had a poor candidate experience, and 72 percent of those candidates shared that experience online or with someone direct. The Candidate Experience Study was conducted by research firm Future Workplace,…

Leading Employer Brands

Talented, motivated employees are a venture’s most important assets, but skills shortages mean that sourcing talent is not likely to get easier any time soon. Companies that can attract and retain talent are able to persuade candidates and employees that the environment and opportunities are better with them than at other organisations competing for talent.…

Employer Brand & Tech Companies

We’ve all heard about the big, famous tech companies that provide their employees with a working environment and range of benefits that take the shine off the average organisational offering. Pool tables, concierge services, massage chairs, valet parking, bean bags, putting greens and drinks trolleys are just the start of it, but these things don’t…

Employer Branding & Start-ups

When you are busy building your business, growing fast and dealing with all the ramifications of expansion it can be hard to find time to think about HR and recruitment processes. Branding is crucial for the successful establishment of a new company, in customer acquisition, retention and the creation of a favourable reputation. If your…

Developing an Employer Brand with an Agency

If you decide to work with an agency you need to articulate a clear proposition, to have identified the essence of what the organisation is and its employee value proposition. Then you can promote the brand’s distinctive features, values and personality to your target audience. Armed with a branding proposition you can work with a…

Employee Value Proposition

Employee Value Proposition An employee value proposition (EVP) is the unique set of benefits which an employee receives in return for the skills, attributes and experience they bring to a company. Brad Hill and Christine Tande, in their 2006 paper on the subject, suggest that an organisation’s EVP is “a statement of why the total…

Robust Employer Branding

The starting point for employer branding is the identity of the organisation, the collective, commonly shared understanding of the organisation’s distinctive values and characteristics. Employer branding involves designing an action plan consistent with the identity of the organisation. The objective is to build the image of the organisation as one which cares about the interests…

Employer Branding Strategy

The CIPD points out that the way an organisation operates drives its employer brand, helping to attract and retain talented people who want to be part of a great place to work, and who will in turn thrive in the business. There is strong evidence as to how organisational culture and the workplace environment influence…

Employer Branding Examples

The organisations with great reputations as employers are those that invest in employees and build an employee value proposition (EVP) that allows them to attract talented people and retain top performers. Some of the biggest tech firms are consistently rated as attractive to applicants – Google, Apple, and Microsoft. Retail is another area where some…

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